Hey guys I just started up a Youtube Channel. I know people have been asking me to create content and I am trying to build up my personal brand as well as my business brand. Here is my channel intro and first video. I should have a few more up tonight.
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Heres one for storefronts and knowing your worth/value
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This is for those who need help with an interesting type of triple track windows. I will be doing the more older aluminium triple track windows in a later video.
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Great video Jacob. Glad you are starting a channel
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Thanks John! I will be doing more as I keep learning and testing out different things.
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Just subscribed!
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Excellent! Thank you sir. I will try to upload more content weekly. My big goal is near daily.
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GLAD YOU MADE A YOUTUBE. You really do give GREAT advice. Shoutout to you Jacob!
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I will be coming out with more content soon. Thank you guys again.
I have never seen those type of windows. I’m sure you can make some good money doing those type of windows, but also a lot of work.
I will subscribe
I have to disagree with a few things. I don’t like the use of buzzwords like excellent and terrific. Be genuine. If you love window cleaning, just let it show. Fake words are seen through really fast. I know this is a sales technique that is promoted in many trades, but I do not like it.
You talk about being “sincere” but I do not see anything sincere in your pitch. I dislike the flattery as well.
I treat my business as a trade. We should not have to butter people up, we have a skill set and tools that set us apart. Just be real, treat yourself like any other legit business, do not compliment or butter people up, and get the job.
I understand you don’t agree with a few things I said, definitely appreciate the constructive feedback. Thank you.
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Glad to know you are on my side along with everyone else here.
A lot stuff I do and explain is going to be very different from a conventional sales perspective, in my experience so far I have had a lot of success in just a short period of time. I’m always learning stuff, and staying hungry. You wouldn’t believe some of the deals I closed versus some that I missed. But I always tell people just because you missed a deal with someone, doesn’t mean they have to stay unsold.
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Awesome that you didn’t take that personally.
I think that you show your genuine enthusiasm very well, and that enthusiasm is contagious and is why you are a success. Customers are drawn to genuine enthusiasm.
As an example: In your video there was a segment when you said something along the lines of “I love window cleaning. I just love it, and I can’t imagine myself doing anything else!”
That expression was from your heart, it was genuine, and that will attract customers.
So, I didnt mean to slam you for useing “buzzwords” or complimenting a customers house, etc. But, I think you have enough genuine enthusiasm and love for what you do, that you don’t need those other things. If you really think a customers house is amazing, then tell them that. They will feel the truth and take pride.
Otherwise, I think a better script would be something along the lines of “Nice to meet you Sir/Madam, I am Jacob and just love cleaning windows and I would love to clean yours. Could I give you a quick free quote?”
I think that something like that rings true, and would have a really positive effect on the customer.
People are inundated by salespeople, cold calling, emails, door hangers, door knocking. People can smell insincerity. So, my suggestion would be to focus on the sincere zeal that you have and project that and that alone.
I hope you understand what I mean. Keep up the videos, and thank you for sharing.
This is my mantra. If you don’t follow up, you are missing out on a lot of sales. Don’t be annoying, just be “there”. Touch base with people, see how they are doing, “I was in the area and just wanted to check in with you…” etc.
Don’t endlessly pitch to the same person, but be there when/if they change their mind.
Jacob I loved the way this video started, and I agreed with you completely. But at around 5:00 you started telling a potential client that something could “break” if they did not get their windows cleaned?
And you are using classic sales pressure tactics that alienate more that they close. And, discouraging a potential client from “thinking about it” is insulting. I much prefer a soft approach.
Woah, lots of feedback here. For the record, if I was offended, how would I learn anything? When you are at your angriest, you are at your stupidest.
You would be surprised how rough it is here with people not caring about how I feel. Business is very unforgiving and the market does not care how someone feels, or the blood, sweat and tears that is put into a product or service. At the end of the day, only one thing matters, results. I try to go beyond this but my sales did not take off until I had implemented the concepts I am teaching and still practicing/learning.
The problem with “Could I give you a quick free quote?” It often leads into a “No” or “Not interested” or “Leave”. Why? It gives an easy way out of the conversation. I usually ask if the owners of the stores if they want the outsides done first or the insides. They can still say no, but they are more focused on the choice I offered.
Cold calls are the most cost effective way to get your marketing out for your service, they are the infantry of your whole company. You can build companies off of cold calls alone. Door knocking is great too but is much slower. Door hangers get to multiple places quick but can be costly, emails are slow as well but good.
When a customer says “They have to think about it” they already have before because they agreed to meet you or hear you out. Also this is a nice way of saying “No.” Again, not providing information warrants that response. Also, it is hiding the true objection. Yes, you don’t want to discourage anyone from making a rash decision, however it would be unethical to give up on your service. Also, its pretty unethical to waste your future customers time, time is the number one thing that never can get a refund. You can replace any product, good, service, or even money but never time. If they were not interested, they would not have agreed to hear you out. Also, most objections are money based, so they shouldn’t be saying “I have to think about it” in the first place, if it wasn’t about money, they would have bought the service from you without thinking.
Sometimes I will use a skill called mirroring and a tone of voice that sounds like a concern but phrased as a question, sometimes that can be a softer approach to unveiling the true objection and the dominant buying motive. Sometimes you won’t use the whole sentence they said, just bits and pieces. I will talk more about this in a later video, not something I have learned completely yet.
In conclusion, if you cant close because you don’t know how, it’s ok. However, if you don’t close and you know how, you are basically telling me two things. You don’t care about money and you dont care about your business. If you can’t close a prospect, why would you start a business? You are not a charity. That’s why I am very serious about the sales process, if one step is not followed, you wont lead effectively into the close aka the agreement.
To be clear, these forums are a great resource and I like everyone here. However, I will never make an apology about teaching the way I do, or offering the service I offer. My goal is to produce more content, I stand by the points I made. These are the points that transformed my business from 10 stores to almost 50 in less than half a year of learning these concepts. Also residential skyrocketed for me. I was able to leave my job at the Postal Service to keep going with this business. I find if something is working, improve on the foundations but never change who you are at the core of your character.