What do you do with your pricing for these customers when their 2nd service rolls around? I’d hate to think that I’d always have to discount to get them to schedule… kind of like how retail shops only make sales when things are discounted - it becomes a race to the bottom.
Is there anything else that your target demographic values? I did a voucher for a semi-upscale restaurant and that went down well. As they were digging into their awesome food they thought of me! Way more effective than discounting.
Maybe I’m lucky, but I am yet to use discounting as a way of finding customers.