Tucker Rival 3 stage vs normal 3 stage?

Pure Water
5

This is a beautiful example of how price is really not the real objection in sales.

Despite being handed a thousand dollar bill ($605 actually), we still hold back from pulling the trigger.
Why?

Because we want to know that we’re not wasting our money.

  • Will it solve my problems?

  • Is there something better out there?

  • Will something better come out after I purchase?

  • Will I be left high and dry if there are issues?

  • Does the thing perform the same? Or is it “weaker”?

  • It must be $1000 “worse”.

We start looking for reviews and videos.
We rationalize that maybe there is assembly required, thus reducing the price?

Conversely, the Xero Pure carries these assurances:

  • It will reach 3 stories with no pump, one pole.
  • 2 year warranty, RO membrane excluded.
  • Built by actual mechanical engineers at IPC
  • 8 year track record of performance and quality
  • 40 5-star reviews
  • Self-balancing RO, requiring no back-flushing after every job.
  • Easily accessible Live support from reps you are familiar with and know by name.

Jordie
862 312 2633
WCR Sales

1 Like