Help with a Google listing

I had Adwords set up for a month. It said I got 5,940 impressions and 41 clicks, but I got no calls at all. I know I need to sink my effort into it more than I have and conentrate it into certain aspects of Adwords, but I don’t have the money now.

Right now I’m trying to figure out how to centralize my listing in Joplin. If I just search “Window Cleaning” I come up, but if I search “Joplin Window Cleaning” I am not on the list. I imagine if I had my ad as listed in Joplin I would come up on the list. I want to “relocate” so I come up to searches in Joplin. How can I do this?